{"id":1032,"date":"2024-08-29T14:31:03","date_gmt":"2024-08-29T12:31:03","guid":{"rendered":"https:\/\/www.tadotconsulting.com\/?p=1032"},"modified":"2024-08-29T21:58:03","modified_gmt":"2024-08-29T19:58:03","slug":"qr-codes-in-restaurants-or-traditional-menus","status":"publish","type":"post","link":"https:\/\/www.tadotconsulting.com\/sr\/qr-codes-in-restaurants-or-traditional-menus\/","title":{"rendered":"QR kodovi u restoranima ili klasi\u010dni jelovnici?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Tokom pandemije, restorani su pre\u0161li na QR kodove kao beskontaktno re\u0161enje za deljenje digitalnih menija sa kupcima. Me\u0111utim, istra\u017eivanje koje je sproveo <a href=\"https:\/\/www.linkedin.com\/company\/technomic-inc-\/\" target=\"_blank\" rel=\"noopener\">Technomic, Inc.<\/a> pokazuje da 88% gostiju i dalje preferira tradicionalne \u0161tampane menije u odnosu na digitalne QR kodove.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Prime\u0107eno je da je skeniranje kodova opalo i da gosti \u010desto tra\u017ee klasi\u010dne jelovnike. Razlozi za to uklju\u010duju: kvarenje celokupnog ugo\u0111aja gosta u restoranu, mnogi gosti a posebno stariji ne \u017eele da koriste telefon tokom obroka, smetnje pri skeniranju, nedostatak mogu\u0107nosti laganog deljenja digitalnih menija me\u0111u gostima, kao i zabrinutost oko privatnosti i prikupljanja podataka.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kako jelovnici sa QR kodom uti\u010du na restorane?<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Iako pru\u017eaju prednosti poput fleksibilnih a\u017euriranja i jeftinije proizvodnje, oni mogu negativno uticati na prihode restorana, jer gosti mogu naru\u010divati direktno bez interakcije s konobarima. Takodje restorani se suo\u010davaju sa \u017ealbama na funkcionisanje QR kodova.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Iz podataka ovog istra\u017eivanja mo\u017ee se zaklju\u010diti da se era QR kodova u restoranima pribli\u017eava kraju i da tradicionalni papir ponovno postaje dominantan. Ono \u0161to je isto jako va\u017eno kod klasi\u010dnih jelovnika je da o njima vode ra\u010duna da izgledaju \u010disto i uredno \u0161to podrazumeva \u010de\u0161\u0107u zamenu.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Restoranima bi trebalo da bude najva\u017enije korisni\u010dko iskustvo gostiju \u0161to u ovom slu\u010daju podrazumeva vra\u0107anju starom obliku jelovnika, do kreiranja nekog novog trenda.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Da li ste pristalica QR kodova u restoranima ili vi\u0161e volite da prelistate \u0161tampane jelovnike?<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>During the pandemic, restaurants shifted to QR codes as a contactless solution for sharing digital menus with customers. However, a study conducted by Technomic, Inc. shows that 88% of guests still prefer traditional printed menus over digital QR codes. It has been observed that code scanning has declined and guests often request classic menus. Reasons [&hellip;]<\/p>","protected":false},"author":1,"featured_media":1049,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1032","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.tadotconsulting.com\/sr\/wp-json\/wp\/v2\/posts\/1032","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tadotconsulting.com\/sr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tadotconsulting.com\/sr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tadotconsulting.com\/sr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tadotconsulting.com\/sr\/wp-json\/wp\/v2\/comments?post=1032"}],"version-history":[{"count":3,"href":"https:\/\/www.tadotconsulting.com\/sr\/wp-json\/wp\/v2\/posts\/1032\/revisions"}],"predecessor-version":[{"id":1061,"href":"https:\/\/www.tadotconsulting.com\/sr\/wp-json\/wp\/v2\/posts\/1032\/revisions\/1061"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tadotconsulting.com\/sr\/wp-json\/wp\/v2\/media\/1049"}],"wp:attachment":[{"href":"https:\/\/www.tadotconsulting.com\/sr\/wp-json\/wp\/v2\/media?parent=1032"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tadotconsulting.com\/sr\/wp-json\/wp\/v2\/categories?post=1032"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tadotconsulting.com\/sr\/wp-json\/wp\/v2\/tags?post=1032"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}