In the milestone 50th issue of TU magazine, I presented my research on user experience in the region. I explained that improving CX is crucial for survival and growth in the modern market environment and is becoming imperative for all companies, especially hotels and the hospitality sector in general.
I had the honor of being a speaker at the True Brand Conference 2024. Customer Experience, a topic still not so well-known or popular in our region, sparked great interest among all who followed my lecture ‘On the Wings of Customer Experience,’ which makes me extremely proud!
The conference was full of questions, different ways of thinking, positive energy, wonderful young people, and genuine stories about our brands. This is exactly what the brand and marketing community in Serbia needs a real place for growth and knowledge exchange!
At the beginning of the year, TA.Consulting conducted research on Customer Experience in the region, with a focus on the tourism sector. Various media from Serbia and the region have recognized the importance of this research.
Thank you to: Bizz life, Tu Magazine, Ekapija, Marx.ba for sharing the results of the research that are significant for the entire region. Your support is invaluable!
I hope these findings will be useful and inspiring, and will help everyone better understand this important topic.
It was an immense pleasure to participate in the 2nd Sarajevo Tourism Summit 2024, which brought together experts and enthusiasts from the tourism sector. Many interesting topics, presentations, tastings, and great energy from people across the region! As a panelist on “Innovations in Transport Tourism,” I spoke about trends in the aviation business as well as the importance of customer experience.
We tried to convey how much knowledge, creativity, effort, and energy are necessary for branding and creating the entire product of an airline in this interview with the team from Gracija magazine in Montenegro. It’s one of my favorite interviews due to the incredible energy of the entire Gracija team.
The fact that passengers are not just buying a ticket for transportation from point A to point B, but are seeking an entire journey, indicates that the product and service provided by an airline are extremely complex. A detailed presentation of all development phases, as well as considerations that must be taken into account when creating every detail, even the smallest, is featured on the Tango Six.rs portal.
