Behind the Scenes of Branding Montenegro’s National Airline: What It Was Like to Create the Image of Air Montenegro

The fact that passengers are not just buying a ticket for transportation from point A to point B, but are seeking an entire journey, indicates that the product and service provided by an airline are extremely complex. A detailed presentation of all development phases, as well as considerations that must be taken into account when creating every detail, even the smallest, is featured on the Tango Six.rs portal.